Extending Nice! to make a tasty impact on shelf.

Walgreens Nice! refreshes itself as the balanced food and beverage brand that offers great tastes that you can feel good about. With a 3 tier system of NB compare, premium and organic to provide options for the customer that are simple, honest. and delicious.
The new master brand was established by Soulsight agency.

At Periscope, I led a team to lead the design implementation and rollout to bring the new look to life on over 500+ items. With 12 categories, we had to category nuance and flex the design elements to achieve the best shopping experience and message hierarchy on different packaging structures and shelf configurations. Establishing color consistency across many different packaging structures and substrates.

We art directed beautiful photography and image rendering compositions for every item to create taste appeal, flavor recognition and compete next to the National Brands.