Bright Nights in Union Square Park
Target and artist Tord Boontje lit up Union Square Park in New York in December with a festive, sophisticated interactive lighting installation. Visitors were delighted as they could interact and play with Boontje's animal, snowflakes and holiday icons blowing around like snow below their feet. Promotions for the event included newspaper wraps, transit posters, animated video projected by street teams at various sites in NYC and invitation-only VIP tent event.
Street teams projected in random locations in NYC to promote the event.
I directed this simple animation using artist Tord Boontje’s whimsical holiday pattern to catch peoples attention as it was projected on buildings, and invite them to Brights Nights event in Union Square park.
Created at Target
Designer: Kirstin Stahl
ACD: Holly Robbins
Writer: Scott Jorgenson, Travis Robertson