Attention to detail for every beautiful package.

Walgreens Beauty Packaging

Walgreens needed a strong design & packaging deployment partner to lead the rollout of their Walgreens Beauty & Personal Care Brand. At Periscope, I led a team to take the high-level design and deploy it across 9 unique categories, from basic essentials like cotton swabs to luxurious facial creams and masks. Using imagery to evoke emotional feelings of lusciousness and scent tones, aligning color stories to pop items off shelf and consistent messaging hierarchy to tie the vastly distinct categories together for a bold unified look.