Launching Shock Doctor forward.

Shock Doctor looked to Duffy for it’s new brand positioning, brand mark and new brand identity that would accelerate it’s position as sports protection consumer brand.

I joined Shock Doctor to build a creative team that could launch the new brand into all branches of this National Brand. Crafting the brand personality and creating distinctive brand assets to align with consumer culture and needs of team sports and motorsports. Tailoring the brand to connect to customers in big box stores, mom & pop retailers, youth programs and race-side events.

Designing catalogs, sales materials, advertising, events, summer youth program materials, trade shows, website creative content, wearables, custom point of sale systems and new product launches. A well as crafting and every package with attention to detail, and working with multiple vendors to achieve packaging structures that would work in various retail foot prints and shelf scenarios.