Packaging design for trendy home décor and accessories.

Walgreens wanted us to create a new design and brand identity for Modern Expressions, a gifting brand designed to delight customers with on-trend home décor, accessories and stocking stuffers. The brand personality and packaging design was crafted to create an elevated, boutique gifting experience that showcases the trendy décor and must-have giftables the youthful consumer is looking for. 

After the initial brand launch, I was in charge of managing the brand and updating the design every year to align with color and product trends. The graphic patterns were designed to highlight the uniqueness of the product assortment, while also bringing uniformity to the gifting aisle. Printing techniques such as metallic sheens, foils and spot varnish add a special touch to each gift.