Jacques Penné holiday boutique delighted shoppers, capturing
over 400 million media impressions for JCPenney.
How do you capture shoppers’ attention during the busy holiday season? For JCPenney, the answer was Jacques Penné, a holiday boutique we created in Manhattan. The pop-up shop gave the iconic brand a fresh twist, offering curated collections of the season’s hottest gifts in a beautifully chic retail setting.
After a kickoff media event featuring special guest Nicole Richie, the stored opened to the public and curious New Yorkers streamed in to explore, shop and enjoy the Jacques Penné experience. Shoppers enjoyed meet-and-greets with popular trendsetters, including Laura Marano, Danielle Bernstein and Brooklyn and Bailey McKnight. People outside New York visited Jacques Penné through a 360° virtual site, where they could explore, shop and share their holiday wish lists.
Jacques Penné generated incredible buzz for JCPenney, generating more than 400 million media impressions and helping shoppers across the country look at JCPenney in a whole new way.
Shoppers discovered a holiday mural made from more than 9,000 pennies.
The mural created a shareable moment as shoppers and influencers snapped holiday pictures and posted them online, helping to create buzz.
A video overview of Jacques Penné - a JCPenney Holiday Boutique
Created at Periscope
Many thanks to the large crew who helped make this fantastic event come to life!
CD: me / GCD: Matt Miller / Designers: Kayla Fay, Briana Vanderlinde / Writer: Linda Lincoln
Interactive CD: AJ Scherbring / UX Designer: Noah Dahlien / Interactive Executive Producer: Bill Berg / Interactive Development: Octobot
Social Creative Director: Bridget Jewell / Account: Sarah Boline, Alexandra Wicka / Video Production/Editing: John Pesavent, Michael Irei
Penny Mural Production: MNFX / Site Production: Silver Birches & RP Productions