Creating playful brand recognition at the Target Cafe.

I designed the Target Cafe packaging with a playful bullseye pattern that would build instant brand recognition and evoke effervescence and fun as the guests carry their tasty treats from the Cafe in stores or at the corporate headquarters. The red and white pattern added a cohesive branded experience to the product assortment while we streamlined the number of packaging elements for ease of use by the store employees and to be more environmentally friendly.