Target’s holiday wonderland

Target teamed with Studio Tord Boontje to create a fantastical holiday filled with wonder and excitement. Utilizing Boontje's iconic patterns of woodland creatures, magical snowflakes and delicate cut paper, I was part of the team filling the season with this cohesive magical look with giant paper chandelier in-store environments, kiosks, and a custom holiday bag. I designed a larger than life paper chandelier decor for the downtown minneapolis rotunda, with frost-kissed pattern along the glass of the store wall and rail. Also creating a paper wrap inspired press kit to promote the Tord Boontje specialty product line with unique holiday packaging.